Thailand wins the prize for Destination 2023 in the category “Best Value for Money- Dream journey for long haul destination” for the 2nd time in in a row. The honour was given at the Travel News Market in Stockholm on November 10th, 2022.
The Destination 2023 award organized by Travel News was held on November 10th, 2022, in Stockholm, Sweden. The result is based on a survey of 1,500 Swedes across the country, and it was conducted by the research company Nordic Bench and Travel News. Mr. Mongkol Wattaro, Deputy Director Tourism Authority of Thailand Stockholm Office for the Nordic countries and the Baltic States was present during the celebrations and awards ceremony:
“Such an honor and a fantastic feeling to receive this amazing award. It shows clearly that Swedes keep Thailand as their favorite destination. With our beautiful nature, friendly hospitality, and variety of activities to enjoy as well as attractive cost of living, the value of traveling to Thailand will be worthwhile if not more. Thailand welcomes travelers back to renew and regain a memorable holiday experience.”, says Mr. Mongkol Wattaro, Deputy Director of Tourism Authority of Thailand Stockholm Office.
The Tourism Authority of Thailand (TAT) continues with the concept “Amazing Thailand, Amazing New Chapters” in 2023. We leave the pandemic behind and begin new chapters. We will focus on promoting our beautiful destinations, authentic cultures, diversified amazing nature, and local experiences. TAT highlights the importance of responsible tourism and sustainable Thailand in the coming years. A few ongoing initiatives have been taken to achieve these goals, including the Seven Greens Concept, the promotion of emerging destinations, encouraging weekday travel to decongest popular tourist attractions. Introducing low-carbon destinations such as Koh Mak in Trat province, is a part of the initiative.
Additionally, a collaborative effort between TAT and the Thai Organic Consumer Association is aimed at driving sustainable gastronomy through organic tourism. TAT, Stockholm office, will continue the work to promote Thailand’s interesting culture, beautiful nature and warm hospitality. We continue our work to ensure that Thailand continues to be the preferred long-haul destination. With new chapter begin, we encourage travellers to take a “Meaningful” trip to Thailand and ‘write their own stories and chapters’ which they can share with their family and friends.
Write your life’s new chapter in Amazing Thainess, watch it here